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Journey of Train advertising

By
Marian Vivek B
history of train advertising

In Germany, the use of railroads, known as “wagonways,” dates back as early as 1550. These wagonways were horse-drawn wagons or carts, representing the nascent phase of modern rail transport. They were employed for transportation as they could easily traverse dirt and mud roads.

As time progressed, wooden rails and wheels were replaced with iron, leading to the development of tramways in Europe during the 1700s. The transformation continued, and in 1804, horsepower gave way to steam-powered locomotives, capable of carrying around 70 people and transporting over 20 million tons of iron goods. Between the 1880s and 1920s, often referred to as the “Golden Age” of trains, they served as the primary mode of transportation before the invention of cars.

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    In India, the idea of setting up a railway station was first proposed in Madras in 1832 by British India. In 1873, India’s first train, named the “Red Hill Railway,” commenced its journey between the red hills and Chintadripet bridge in Madras. The Great Indian Peninsula Railway operated the first passenger train in India, running from Howrah to Hooghly in 1854. Later, steam locomotives transitioned to electric ones by the 1990s, and on February 3rd, 1920, the first electric train ran between Chhatrapati Shivaji Terminus and Kurla.

    Currently, India boasts the fourth largest national railway system in the world in terms of size. With over 23,000 trains operating per day, including 13,000 passenger trains, the Indian railways offer advertisers an immense platform to promote their brands with the motive to enhance the financial stability for the railways and expansion of the business branding. Advertisers can leverage over 10,000 trains to increase brand visibility and boost their revenue effectively.

    Thus, BuyMediaSpace provides services for train advertisements as well as railway station advertisements to boost and grow businesses through advertising and promotion. Why wait? Contact BuyMediaSpace now to get your branding on any train and any place.

    • Journey of Advertising, Mass Media, OOH, Out of Home, Outdoor, Rail, Train, Transit
    Picture of Marian Vivek B

    Marian Vivek B

    Marian Vivek is an enthusiastic content specialist. He has a Master’s qualification in English literature and language, and is the author of ‘Heart of Thoughts Not All are faults’. Along with his desire to write and blog, he also enjoys photography, travel and knowledge sharing.

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