Bus Shelter Advertising aims at marketing ad campaigns to a demographic target audience. Bus shelter branding is an excellent medium for advertising that attracts a large audience. It stands out prominently, especially for metropolitan and residential localities, which are highly dependent on buses for their transportation.
Some of the advantages of bus shelter advertising
High Visibility
Bus Shelter Advertisement provides eye-level displays of the ads to the audience, thus seeking attention from the general public. Visibility is also possible during the night as shelters are lit at night making it hard to be missed by the viewers.
Hyper-Targeting
Each brand customizes bus stop ads according to their target customers and accordingly conveys the relevant message in places where their audiences are most likely to see it.
Quick Consumption
Normally, an individual may spend up to 5-20 minutes, waiting for their ride in bus shelters. This provides ample time for the viewers to read and register the message of the ads in their minds.
Multiple Exposure
Bus Shelter Advertisements tend to grab the attention of daily commuters, eventually developing familiarity with the ads. For instance, individuals who commute using public transport daily, usually travel on the same route back and forth, are exposed to the ads multiple times.
Brand Awareness
Constant visibility of the advertisements in bus shelters, creates or develops a sense of recollection and brand awareness in the minds of the general public.
