Bus shelters are one of the best mediums of advertising for their ad campaign. It reaches out to pedestrians, vehicular traffic and commuters on a daily basis. In cities, heavily trafficked streets and sidewalks are usually common, helping Bus Shelter Advertising attract the attention of a diverse demographic audience. In suburban areas, Bus Shelter Advertisement is one of the most commonly used advertising mediums by advertisers to get their message displayed to the commuting audience. Especially in locations where billboards are not an option for advertising, Bus stop Shelter Advertising is an excellent alternative. Bus Stop Advertising is also the best at night as the displays are lit and illuminated, providing excellent visibility in the dark.
Execution and Monitoring of the Bus Shelter Advertising in India
Media Planning
The first and most important step to launching a bus shelter campaign by advertising agency is media planning, intending to select bus shelters located in the catchment area of the targeted audience based on the brand campaign objective. The selection of several bus shelters of different types in each area is done to optimize budget utilization and maximize the campaign’s effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the bus stop advertising team. The fabricated media is mounted on the selected bus shelters.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign will be submitted to clients on the date of the endorsement by their bus shelter advertising company. Once the bus stand branding campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed before the end of the bus stop marketing campaign.
