Lamp-post Advertising is an outdoor medium of advertising, where advertisements are displayed in the lamp-poles placed on the sides of the roads. It guarantees higher rates of exposure in heavy-traffic locations. It is one of the traditional forms of advertising which is affordable and effective in reaching a large demographic audience. Lamp-post or pole kiosk Advertising can specifically target audiences according to the advertisers in their desired geographical location and target specific audiences.
Advertisement on Lamp-post is mostly fixed on the roadsides, which provides a perfect view to the general public, who might end up as potential customers for the brand. Lamppost advertising is also an excellent medium to advertise promotional activities such as launch events, inauguration events of companies, shopping malls and political activities (where VIPs are invited) to attract a large audience for the events.
Execution and Monitoring of Lamp-post Advertising in India
Media Planning
The first and most important step to launch a lamp-post ad campaign by any reputed lamppost advertising agency is media planning, with the objective of selecting the quantity of lamp-post banner ads and identifying the located lamp-post in the catchment area of the targeted audience based on the brand campaign objective. The selection of lamp-posts in the targeted area is done to optimize the budget utilization and maximize the campaign’s effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the pole kiosk advertising service provider. The fabricated media is mounted on the selected lamp-post or pole kiosk.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign is submitted to clients on the date of the endorsement of the lamp-post advertising board campaign. Once the campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the campaign.
