Inflight Advertisements can directly reach the audiences, creating an opportunity for the business to communicate and engage with the target audience. Inflight Advertisements follow passengers before, during and after the flight journey. Communicating brand messages gives businesses an upper hand and the opportunity to present their brand image to passengers uniquely and impressively.
Some of the incredible advantages of Inflight Advertising
Captive Audience
Restricted movement during onboarding, creates receptivity in passengers’ minds to eliminate boredom. Creative Ad Campaign can gravitate their attention towards the ads, creating a long-lasting impression in their minds.
Global Reach
With the Increase in the number of people flying back and forth these days, Inflight Advertisements can reach a wider global audience with no geological boundaries. Ads can reach different countries around the world, both domestic and international travelers who are commuting by flight for business and personal purposes.
Creative Approach
Advertisers can approach passengers in unique, creative ways to create an impression in them about the brand. Such as paper-cup ads, paper tissue ads etc.
High-Frequency Exposure
Frequent flyers coming across the same inflight magazine ads and other airline advertisements during their journey, can create a high frequency of exposure, resulting in the advert being registered in the passenger’s mind for a long time.
Highly Targeted Audience
Depending upon the flight or class of the ticket (economy, business, etc.), brands can target audiences as per their geographical origin, routes, income segments etc.
Multiple Media Options/Numerous Choices
Brands can quickly connect with the right audience on and off the platforms using diverse platforms, such as TV, digital, print, etc., to advertise their business as per their budget and need. It provides numerous options to sneak in your advertisement to potential audiences.
Tangibility
One of the benefits of advertising in flight is Tangibility. Passengers can physically hold magazines and go through the content, and design of the advert, making it more interesting with brochures and flyers on board. Inflight magazines keep the passengers engaged throughout the journey.
Desirable/Premium Audience
Flights are still considered luxurious in India. Individuals traveling by flight are usually affluent personal or corporate workers having high purchasing power and income.
Less Clutter
Inflight magazines contain light read contents, such as small articles, news, travel information, sale products and also advertisements, making the number of ads on the page much lesser compared to other magazines.
Longer Shelf Life
Inflight magazines have a longer shelf-life compared to ordinary magazines, leading to advertisements having longer exposure periods than expected.
