Lamp-post advertisements are commonly positioned along roadside areas, offering an ideal vantage point for the general public. This visibility to passersby presents an opportunity to capture the attention of potential customers for the brand. Additionally, lamppost advertising serves as an effective medium for promoting various events, such as product launches, company inaugurations, shopping mall activities, and political gatherings involving VIPs. This form of advertising aims to attract a sizable audience to these events.
Some of the important advantages of Lamp-post Advertising in India
Strategic Placement
It is an important aspect of Lamp-post Advertisement, through which advertisers can position their ads in their desired geographic locations to attract target specific audiences. Strategic placements also help gain the attention of potential customers for the brand.
Repeated Exposure
Lamp-post branding can repeatedly be exposed to the same audience, for instance, people who commute on the same route back and forth daily. This develops brand curiosity and recalls in them, making them future prospective buyers for the brand.
High Reaction
Lamp-pole Advertising reaches a large demographic audience, which is an impactful and excellent way to communicate the message to the public. This could lead the customers to revisit the brand again and again, after viewing the ad displays.
High Visibility
Lamp-post Advertising provides high visibility of the advertisements all day and night, rapidly increasing brand awareness and recollection in the viewer’s minds, which stimulates their trust in the brand.
Frequent Visiting
Frequent viewing of the ads by the public, increases the visiting rate of the customers as they find their way to the brand more easily and frequently, leading to an increase in revenue.
Creative Displays
Lamp-post Advertisements can be visually appealing and eye-catching, which can help in brand recall. Advertisers can decide on the design according to their preferences, making them as creative and attractive as possible.
Weather Resistant and Durable
Lamp-post Advertising uses special materials which can sustain in harsh weather conditions. They stay safe in any harsh weather condition and are water, sun and airproof making them durable and all-weather resistant.
Round the Clock
Lamp-post Advertisements are constantly on 24/7, which leads to multiple exposures as people continuously pass by them, creating constant reinforcement.
Diverse Audience
Advertising on lamp-post or roads is the best way to grab the attention of a large number of audiences. People in the public come from diverse backgrounds, ages and cultures and the advertisement on display will make its message visibly reach all of them.
