Fitness is defined as the quality or state of being fit and healthy. With an erratic and hectic lifestyle, more and more people realise the importance of staying healthy. In India, the fitness market is large and growing fast, giving rise to intense gym branding. Advertising in Gym is a novel way of promoting your brand while your consumers engage in their fitness activities.
Gym advertising mostly caters to products relating to health and a better lifestyle, as they gel well with the psyche of gym- goers. If your brand is into gym accessories, health food, or gym fashion, then gym ads will definitely be beneficial! Gym advertising will help your brand reach as many people as possible, as it is cost effective and promotes it to a highly targeted audience.
Execution and monitoring of Gym Advertisements in India.
Media Planning
The first and most important step to launch a gym advertisement campaign is media planning. The objective of identifying gyms in the catchment area and selecting the type of gym advertising based on the brand campaign objective. The selection of the gym and the type of advert are done to optimize the budget utilization and maximize the campaign effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done the gym advertising agency. The fabricated media is mounted on the designated area based on the brand campaign objective.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign will be submitted to clients on the date of the endorsement of the campaign by your gym branding company. Once the campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed before the end of the campaign.
