Mall Advertising uses traditional and digital methods of advertising inside and outside of shopping malls. It connects the brands and consumers, creating an increase in brand awareness and developing higher brand recall in them. Marketing brand adverts in prime locations around the mall is an excellent way to popularize and attract the public towards your brand. People visiting the malls are already in a buying mood and Advertising in mall encourages the customers by enhancing the brands, to shop in their stores.
The majority of the public tends to notice the illuminated ads displayed while entering and throughout the mall. Malls are a perfect environment for brands to promote sales, attract the attention of the public and reinforce brand awareness in them. As every individual spends at-least 2-4 hours in the mall, Mall Advertising can help boost brand encouragement in potential customers.
Execution and Monitoring of the Mall Advertisement in India
Media Planning
The first and most important step to launch a mall branding campaign by any trusted mall advertising companies is media planning. The objective of identifying malls located in the catchment area and selecting the type of advertising in mall based on the brand campaign objective. The selection of the mall and the type of advert are done to optimize the budget utilization and maximize the campaign effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the mall advertising service provider. The fabricated media is mounted on the designated area based on the brand campaign objective.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign will be submitted to clients on the date of the endorsement of the campaign by your mall advertising agency. Once the campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed before the end of the campaign.
