Outdoor advertising, also known as out-of-home (OOH) advertising, is a popular form of marketing in India that involves promoting products, services, or brands through various outdoor media such as billboards, transit ads, street furniture, digital signage, and more. Outdoor advertising has been a popular medium for advertisers for decades, and this type of advertising offers numerous advantages over other traditional marketing channels. In this blog, we will explore some of the key benefits of outdoor advertising, making it a powerful advertising medium that can help your business reach its marketing goals and hit sales.
Outdoor advertisements have a wide reach
Outdoor media advertising has the ability to reach a large and diverse audience, making it an ideal choice for businesses looking to promote their products or services to a mass audience. Billboards placed in strategic locations such as highways, busy intersections, and high-traffic areas provide huge outdoor advertising benefits as they can be seen by thousands of people every day, ensuring maximum exposure for your brand.
Outdoor advertisements are noticeable
A survey says 66% of people notice and remember outdoor advertising more than digital advertising. Outdoor advertisements are designed to be eye-catching and attention-grabbing, which makes them very noticeable to the people who pass by them. The advantage of out-of-home advertising is that it tends to be quite large and visible and placed in high-traffic areas, making it difficult to ignore. They may also incorporate lighting or movement to further draw the eye.
Budget-friendly
Compared to other advertising channels, outdoor advertising is relatively cost-effective, making it an attractive option for businesses of all sizes. The best outdoor advertising advantage is that it requires a one-time investment, which means that you can create a long-lasting impact with your advertising campaign without having to spend a fortune. For example, the cost of producing and displaying a billboard may be less expensive than producing and airing a television commercial.
Allows more time for people to be attentive to the content
Outdoor advertising reaches out to more people in a relatively short span of time as compared to other forms of advertising. For example, if you want to advertise your website which sells bus tickets. Placing your advertisement near a ticker counter will attract a large number of the target audience and that too in a short time.
Outdoor advertising builds brand awareness
Outdoor advertising is omnipresent; we can see it in every nook and corner of the city, making it highly exposed to passersby or people living nearby. Outdoor media advertising can help increase brand awareness as it provides a constant reminder of the brand to people who pass by the advertisement. This repeated exposure is one of the pros of outdoor advertising, which can lead to increased brand recognition and recall, which is beneficial, especially for new or lesser-known brands.
Targeted approach
Outdoor advertising uses media options to target specific demographics or geographic locations. For instance, transit ads can be used to target commuters in specific areas, while billboards can be placed in areas where your target audience is likely to be found. This targeted approach ensures that your advertising message reaches the right people at the right time.
For example, an advertisement for a fitness centre can be placed near a park or jogging trail to reach health-conscious individuals. Similarly, an advertisement for a new restaurant can be placed near a popular shopping mall or tourist attraction to attract potential customers.
Highly impactful
A colorful message “up in lights” on huge billboards! It’s hard to forget, right?
Outdoor advertising has a high impact on viewers, as it is a visual medium that uses bright colors, bold fonts, and creative designs to capture the attention of passersby. With the right design, outdoor ads can leave a lasting impression on viewers, leading to increased brand recall and improved sales, which is the end goal of OOH advertising benefits.
Outdoor advertisements are credible
Outdoor advertising has been a trusted medium for advertisers for many years. Its physical presence in public places can lend a sense of credibility and legitimacy to the message being conveyed. A survey on “advertising channels consumers trust the most and the least”, says that the five most trusted channels are all traditional channels, while the bottom eight channels are all digital.
Outdoor ads are Available 24×7
Unlike other advertising channels that have limited exposure, the benefit of outdoor advertising is that it provides 24/7 exposure for your brand. This means that your advertising message is always visible, whether it’s day or night, ensuring that your brand is always top of mind. This can be especially useful for businesses that operate outside of regular business hours, such as bars or nightclubs.
Conclusion:
Outdoor media advertising offers several advantages to businesses looking to promote their products or services. Its wider reach and exposure, cost-effectiveness, ability to increase brand awareness, targeted advertising, and 24/7 visibility make it a powerful advertising medium that can help businesses reach their marketing goals. By working with an outdoor advertising agency such as Buymediaspace, businesses can maximize the effectiveness of their outdoor advertising campaigns and achieve their marketing goals.
