For more than a decade, advertising on airports has been one of the most consistent and effective forms of advertisement that has constantly attracted travellers and has been proven effective at delivering branded messages. Airport advertising platform offers a blend of promoting and branding mediums to catch the eyes of travellers and convert them into future consumers. Airports are lit up 24/7 which provides brands with an all-day advertising opportunity. Plus, the voyagers spend a lot of time in the air terminal as they go through ticketing, security, and baggage carousels. So, this long dwell time increases the recall rate.
Some of the important benefits of Airport Advertising
Air travellers often travel for business or leisure. They are open to brands promoting and advertising themselves. Air travellers tend to pay close attention to every sign and display boards, leading to better brand recall.
Airports cater to a diverse audience. Businessmen, people travelling for leisure, politicians, and celebrities from all over the world arrive and depart for their journeys. Hence, endorsing your brand through airport advertising would definitely create better brand awareness as well as build relationships worldwide.
Passengers frequently wander the same areas and wait in the enclosed atmosphere of the airport. They frequently perceive unique and captive airport ads, which creates a lasting impact on them.
Round the clock
Since airports work 24/7, businesses and brands can enjoy maximum exposure in a cost-effective manner.
Advertisements in airports are intended to target your ideal demographic and can help grab your potential client. You won’t waste your money by advertising to wrong people in the wrong places.
A traveller has to go through several rounds of check-ins before actually boarding the flight, so looking at the advertisement through all stages of their journey helps with better brand awareness.
Travellers include people of various ages, races, genders, nationalities etc. So airports are a one-stop place that can help you reach out to all these people at once and increase your brand’s reach.
Can’t zap it
Digital advertisements in an airport are often unzippable, and the passengers are obliged to watch the same. This helps you reach out to as many people as possible.