Auto Advertising is one of the most commonly used outdoor advertising in India, which is also worthwhile. As Auto Rickshaws travel for 60 – 100 km daily, they reach and cover a large part of the city. As the visibility of the brand increases, it paves way for the advertisement to be delivered to a large part of audiences across all locations.
Some of the benefits of auto rickshaw advertising
Cost-Effective
Auto ad cost is the most affordable means of outdoor mass advertising that reaches out to a very large set of audiences, which not only is effective but a return on investment for the brands.
Diverse Audience
Brands can reach out to a diverse demographic audience as autos travel to different locations on a daily basis and are available 24×7, especially in prime locations such as railway stations, bus stops/stations, markets, and corporate offices.
Recall value
Frequent exposure to auto advertisements builds a good recollection of the brands in the minds of the audiences which in turn leads to brands gaining and growing popularity for the brands.
Strategic Categorization
Auto Rickshaw Advertising helps brands to strategies the locations the autos should be placed, according to target audiences. Brands categorize their target audiences based on the locations they want the ads to reach and want to advertise their brands.
Hyper-Local
Advertising on Auto Rickshaw targets potential customers within a restricted location, with an intention to target prospective buyers towards the product or brand.
Captive Audience
Auto Rickshaw Advertising captivates the attention of a demographic audience toward its advertisements. For instance, passengers are exposed to interior ads, and Ads displayed on the Exterior gain attention from passers-by, cars, and bike riders.
Active Engagement
Auto Rickshaw ads can last up to 3-5 months and during this period, autos travel to different locations daily, which allows them to actively advertise the brand to a larger-diversified audience with less effort and less cost.
Impactful
Ads attract potential customers to notice their ads. They gravitate customers towards their eye-catching and visually appealing ads, which leads to the passengers consuming the information of the ads, which can create potential customers for the brands.
