Popularly referred to as “Moving Billboard”, buses travel kilometers to complete their voyage, around and across cities. Bus branding is proven to be a very advantageous move by companies as it attracts a diverse demographic audience.
Some of the advantages of Bus Advertising
Broader Exposure
Bus Advertisements are displayed to a wide-spread audience from different locations, during their commute. Exposure to these adverts, develops brand awareness in potential consumers and helps them register in their minds.Can’t Zap It
Bus runs continuously depending on their schedule while the advert moves along with it and is displayed throughout the route, thus making it impossible to ignore.Blanket Coverage
Buses travel across cities or around the city on a daily basis, which in turn provides blanket coverage, drawing a wide and diverse audience.Reinforcements
Buses function somewhere between 10 to 18 hours a day which provides ample time for the advertisement to be viewed by potential customers. Since Bus Advertisement repeatedly catches the attention of the audiences, the message gets ingrained in their minds.
Cost-Effective
Bus Advertising is one of the more cost-effective mediums of advertising. The cost might vary depending on the size and placement of the ad but it is an inexpensive form of advertising and lasts weeks or even months depending on duration, reaching out to a large audience.
High Visibility
Due to its large and high exterior the advertisement displayed on the buses, provides a high visibility rate, which will attract a large number of potential customers and lead to the recollection of the ads in their minds.
Frequently Enhances Familiarity
The target audience who come across or commute using public transport daily, get exposed to the brand’s advertisement at least twice a day. This daily exposure enhances familiarity with the brand and influences the customers’ purchase decisions.
