With the awareness of health and fitness increasing, India has become a thriving ground for gym business. It is estimated to grow by about 17-19% in the near future. With gyms opening up in every locality, gym advertising is the way to go! Gyms cater to a wide range of audiences ranging from 20 to 50 years old. Advertising in Gyms will help your brand reach more people while being cost-effective.
Some of the few advantages of Gym advertising
High intent audience
Gym caters to certain audiences who are routine health maintainers ranging from ages 26-60, it help you to target the demographic who is already interested in your brand.
Captive Audience
Gym advertising can get the uninterrupted attention of the members, leading to higher brand awareness and recall.
High Frequency
Most people hit the gym at least 3 to 5 days a week, which allows the same audience to be exposed to your gym advertisement.
Multiple Media Options
Advertising through gym advertising gives you multiple platforms to choose from to advertise your brand, such as banners, insertions, cut-outs, etc.
Long exposure
An average gym goer spends about at least an hour every day in the gym, that is an hour of constant exposure to your gym ads every day!
Can’t zap it
Loud advertisements like cut-outs, banners, insertions are hard to miss and the customer can’t help but look at it. Digital video advertisements also cannot be skipped so the people are often obligated to watch it.
Audience conversion
Gym advertising often promotes products or services that caters to the needs of the gym goers. When the product is put out for sampling and if the consumer likes it, they naturally convert into buyers.
Brand recall
Gym branding advertises products that go well with the customers needs and preferences. Since, the customers are advertised what they need, it thereby increases brand recall.
