Look walker advertising has emerged as a distinct and captivating method of outdoor advertising, gaining increasing prominence in recent times. This form of advertising revolves around individuals referred to as “look walkers” who maneuver through crowded areas while bearing portable advertising displays on their shoulders or as backpacks. These displays can take various forms, including banners, posters, LED screens, or even three-dimensional models.
Some of the astonishing benefits of Look Walker advertising
Direct Conversation
Look-Walker Advertising is one of the best forms of advertising to engage with customers directly. Look walkers can directly speak and communicate to the customers about the brand, its product and services.
Impactful
This form of advertising highly impacts audiences, creating a brand image in their minds and generating the urge in them to return to enquire about the brand and more information.
Brand Exposure
Potential customers get eye-level high visibility and exposure to the brand’s advert, with ample time to get registered in people’s minds with an increased recall value.
Long-Lasting Impression
Human Billboard Advertising, being unique, is capable of imparting an impression on the subconscious and conscious minds of potential audiences, creating brand awareness and recall value.
Time Flexible
Look-Walker Advertising is time-flexible and target-oriented. This means that brands can use them strategically to reach target-specific audiences at any point of the day, anywhere.
Active Engagement
Human Billboard Advertising is one of the best OOH mediums used to drive innovative brand creative strategies such as the distribution of flyers, leaflets, product sampling, and product discounts, among other things.
Greater Control
Look-Walker Advertising is easily controlled and planned on the movement, branding walker as per the traffic variation and audience density on specific time and spot.
Low Cost
Look-Walker Advertisement is a budget-friendly form of advertising, which reaches target audiences and creates an impression of the brand. The design displays the message of the brand and its product and services.
Response Rate
If customers want to know anything about the product and service, they can communicate with the look-walkers for more information.
High Visibility
The visibility of Look-Walker branding is high as they walk from one place to another and customers can easily look toward the ads and pay attention to them. It also has a high chance of repetitive impressions.
