Mall advertising encompasses both traditional and digital advertising techniques, targeting audiences both inside and outside shopping malls. This form of advertising serves as a bridge between brands and consumers, fostering heightened brand awareness and facilitating stronger brand recall. Placing brand advertisements in prominent locations within the mall is an effective strategy to increase brand popularity and attract the attention of the public. Given that mall visitors are already in a shopping mindset, advertising within the mall environment encourages customers to explore and make purchases at the advertised stores, thereby enhancing the overall success of the brands.
Advertising in mall provides advertisers with the opportunity to advertise their brands, products and services in many different and creative ways. It helps businesses to gain the attention of potential audiences in a large demographic crowd.
Some of the prominent advantages of Mall Advertising in India
Ensures Attention
People visit malls for various reasons, during this time, they encounter dozens of adverts displayed there. The chances of mall advertisements being neglected or going unnoticed are very low as the audiences are very observant and already in a mood to shop.
Hyper-Local
Mall Advertisements are location specific and mostly advertise brands which are located within or surrounding the mall. Brands can use Mall Advertising to attract the target and local audiences, which works great for local brands.
Brand Recall
Mall branding provides maximum engagement of the public towards it. Advertisements placed at prime locations in the malls like entrances and food courts, engage the audiences towards it. This enhances brand recall and generates brand awareness among potential customers.
Multiple Locations
Mall Adverts can target their reach to demographic audiences and advertising in multiple places can help brands to grab the attention of target-specific customers. Frequent exposure to the ads generates familiarity in the customers, therefore developing brand curiosity and recall.
Convinces Audiences
Shopping Mall Advertising allows brands to interact with customers when they are in the mindset to buy. This provides an opportunity as there remains a high chance that the customers will buy the products being offered.
Instant Sales
As brands publicize the product and sell them in the same place, it is easy to grab the attention and convince the customer about the brand or product. This could encourage the customer to buy the product, leading to instant sales.
Hyper-Local
Mall branding is location specific; brands can easily target the local audience and mold the advert as per the preferences and needs of the locals.
Multiple Exposure
Placing adverts in the key, high-traffic areas of the mall can garner high reach as well as recurrence through repeated exposures. This expands brand awareness and strengthens reinforcement.
Audience Conversion
As audiences are already standing at a shopping place, exciting shopping mall ads would create an impulse and quickly convert them into buying the products.
Active Engagement
Through the options like sampling, kiosks etc., brands can build higher customer engagement and promote products or services to their target audience.
Entertainment
Mall Advertising can be done by organizing entertaining events or shows, to attract the attention of the audiences. As malls have retail stores, cinemas and restaurants to draw people, a mall can be a full-day excursion, packed with dining, shopping, and movie-going.
Diverse Audience
Malls attract a large demographic of people, as it is a perfect place to hang out with friends and family members. Advertising in malls will reach and gain the attention of all these audiences.
Multiple Media Options
Posters, video, sampling, announcements, events, look-walkers, floor stickers, etc.., are some of the mediums used to promote businesses. Advertising in shopping mall will provide various, creative methods to advertise brands and products to the public.
