Metros have a high number of daily commuters who are middle-class and working-class individuals. Through Metro Station branding, brands and businesses will be able to reach a large audience, developing brand curiosity in them. Being one of the fastest means of transportation for many daily commuters, Metro station advertising has become one of the most reachable formats of advertising.
Some of the benefits of Metro Station Advertising in India
High Visibility
Metro Station Advertising attracts more viewers due to its high visibility as it provides wide space and ways of advertising. Unlike other media, it determines that the brand message captures people’s attention.
Diverse Audience
Two-thirds of metro passengers are city dwellers, which aids in targeting local audiences and increasing foot traffic to nearby businesses.
Brand Recall
Passengers on metro trains are mostly daily commuters. The consistent audience sees the ad daily, and this repeated exposure results in high viewership and brand awareness.
Captive Audience
The journey on the metro can be 30 minutes to 2 hours providing a noiseless, comfortable, and pleasant environment for the captive audience. It caters to the visual senses, which makes decision-making easier.
Uncluttered
As compared to other media, advertising on the metro is less cluttered and thus receives higher average minutes of readership with undivided attention.
All Day Coverage
Metro stations run all day long which in turn provides all time, full-day display of the advert to the commuters at any time of the day.
Extensive Reach
Metros have many stops and stations along the way. It helps advertisements to have a wide/extensive reach which will attract audiences from different locations or areas.
Innovative
Metro Advertising allows advertisers to come up with unique/ creative ways of advertising. For instance, having ad campaigns inside the metro or at the entrance of the metro station.
Impactful
As metros have a high daily ridership rate, they have multiple exposures to advertising which creates an impact on the riders making them a potential customer of the brand.
High Conversion Rate
Repeatedly seeing the adverts a good amount of times by daily commuters creates a good chance of them getting converted into customers of the brand.
