Train advertising is a popular advertising technique where advertisements are displayed inside trains or at railway stations. This method enables your brand to reach a large and diverse audience across India, ensuring maximum exposure. Advertising through trains is an innovative and fast-growing approach that helps elevate your brand to new levels. With trains running almost continuously, seven days a week, they offer extensive coverage and allow your brand to connect with a wide range of people. By utilizing train branding to enhance brand visibility, you can effectively reach hundreds and thousands of individuals, resulting in a significant boost to brand awareness.
Here are few of the advantages of Train Advertising in India
Diverse captive audience
Advertisement in Train is one of the best transit advertising forms targeting almost every stratum and age group, i.e., houseworkers, students, business owners, the elderly, teenagers, etc. Due to the restricted movement during a train journey, the audiences are the most receptive to the advertisement.
Train branding attracts a large number of people and trains have several media options to advertise from, hence providing maximum exposure to your brand.
Extended geographical reach
Trains travel throughout the country taking your brand with them. Rail Advertising will definitely promote your brand all around the country.
Frequent coverage in targeted areas
Trains follow a fixed route, some cater to regular customers as well. So, this constant exposure of your brand in targeted areas can lead to higher brand recall.
For Rail advertising, the cost per reach is very low, and train ads have many media options. This gives advertisers the luxury to choose the medium as per their budget.
Round the clock
Some trains run throughout the day and night which leads to constant exposure to your train ads as they are visible by people every now and then.
Long lasting impression
Travelling long distances by train can sometimes take days. While being in the confined space of the train, the passengers are bound to look at the advertisement, which can leave an enduring impression in their minds.
Advertisements on trains are not only visible to the passengers but are also visible to the people waiting on railway stations, hence creating higher visibility for your brand.
Multiple media options
Train advertisements can quickly connect with the people with their numerous media options such as digital, print, audio, product sample, etc.