Below are the challenges faced during Auto Advertising
Limited Information
Auto Ads focus on the visual aspects of the advertisement, specifying the product and the brand name. But these visually appealing ads lack detailed information and usage of the product or company.
No Vehicle Tracking
Once the advertisement is executed and dispersed, it is almost impossible to track the location of the autos. This makes it hard to determine the duration of the advertisement as it could exceed or decrease the duration of the ads being displayed and promoted by the auto rickshaws.
Access to Places
While auto rickshaws travel kilometers, sometimes it could be in a specific area or location which means the Advertisement is restrained to a specific location and is unable to reach a large audience.
Display In-Motion
When the Auto rickshaw is in motion, it can make the ad difficult for the potential customers to read or understand the message as a result.
Not Reaching Target Audience
In Auto Advertising, certain ads may be irrelevant to a certain set of audiences, be it passengers or passers-by, which can lead to advertisements not reaching out to the right target audience.
No Customer Interaction
Auto Advertisements being displayed advertisements, don’t provide any kind of immediate customer clarifications. If the customer needs clarity or additional information on the advertisement, they will have to reach out to the brands or companies themselves.
