Challenges in Auto Rickshaw Advertising

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auto advertising challenges
Like everything has its challenges, Auto Rickshaw Advertisements also deal with their challenges. Advertising on Auto Rickshaws can be challenging and competitive depending on the location, information and some other factors. Analyzing and overcoming these challenges is vital in Auto Rickshaw Ads as they aim on reaching their target audience.

Below are the challenges faced during Auto Advertising

Limited Information

Auto Ads focus on the visual aspects of the advertisement, specifying the product and the brand name. But these visually appealing ads lack detailed information and usage of the product or company.

No Vehicle Tracking

Once the advertisement is executed and dispersed, it is almost impossible to track the location of the autos. This makes it hard to determine the duration of the advertisement as it could exceed or decrease the duration of the ads being displayed and promoted by the auto rickshaws.

Access to Places

While auto rickshaws travel kilometers, sometimes it could be in a specific area or location which means the Advertisement is restrained to a specific location and is unable to reach a large audience.

Display In-Motion

When the Auto rickshaw is in motion, it can make the ad difficult for the potential customers to read or understand the message as a result.

Not Reaching Target Audience

In Auto Advertising, certain ads may be irrelevant to a certain set of audiences, be it passengers or passers-by, which can lead to advertisements not reaching out to the right target audience.

No Customer Interaction

Auto Advertisements being displayed advertisements, don’t provide any kind of immediate customer clarifications. If the customer needs clarity or additional information on the advertisement, they will have to reach out to the brands or companies themselves.

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