Despite its low cost, banner advertising is undeniably one of the most powerful methods of outdoor advertising. It stands out prominently and captures immediate and enduring impressions in the minds of viewers. It occupies a prime location where viewers cannot switch channels or skip the ad, ensuring maximum visibility and being an affordable, creative, striking, and effective mode of advertising. However, like any other advertising medium, it also encounters certain challenges. It is crucial to be aware of these challenges before embarking on a banner advertisement campaign.
Some of the challenges faced by Banner Advertising in India
Harsh weather conditions can prove to be unfavourable for banners. Heavy rainfalls, unpredictable storms, untimely blizzards can all be harmful to the banners and wear them off sooner than anticipated.
Digital banners require complex animations and can sometimes fail to load due to various glitches, hence curbing their reach.
Since people are always in motion, they will not be able to read the entire contents of the banner which may cause them to lose out on necessary information and decrease impact.
Banner advertising only works when people visit the certain areas where the banner is placed. Hence, this may cause a certain target audience to lose out if they do not visit the place.
No Specific Audience
The brand may have specific target audiences, but in outdoor advertising, every viewer is an audience. Whether or not they are interested in the brand or advertisement, the ad may end up targeting the wrong audience.