As everything has its own assets and liabilities so does hoarding advertisements. Aside from the fact they turn into rusty mounds of decay when they haven’t been maintained, and eventually collapse in high winds often onto highways, below are the other documented reasons that turn out to be challenging for billboard ads.
Challenges faced by Billboard Advertising
Weather Conditions
Unfavorable weather conditions may also put challenges to billboard campaigns for instance if it’s a dark stormy day the chance of your billboard getting collapsed is high. So based on weather conditions you may face problems including shattering of the billboards.
Technical Problems
There can be visibility issues due to errors on the technical side. If the light source is not working during the night time, the chance for your billboard to get noticed is very low.
Limited information
As people are always in motion they won’t get enough time to read the complete information displayed on the billboards so how much ever eye catchy the billboard is, consumers will lack information.
Stationary/Static Display
No matter how big it be, billboards are a stationary mode of advertising that only works when the place has visitors. Sometimes a base of prospects might switch their movement patterns, this may be caused by external influences but your billboard isn’t going to move with your prospects. It’s in a fixed location and you’ve probably got an agreement to keep it there.
Access to Places
Another challenging factor is that some metropolitan cities like Mumbai, Chennai, Kolkata, and Bangalore don’t allow billboards to be erected inside, even if they are allowed the number tends to be very low.
