Bus shelter advertising, also known as transit shelter advertising, is a popular form of outdoor advertising that targets commuters and pedestrians at bus stops. While it can be an effective marketing strategy, bus shelter advertising also comes with its own set of challenges.
Some of the main challenges associated with bus shelter advertising
Bus Shelter Advertising focuses majorly on visual aspects and has limited texts conveying the message. If the message is not appealing or on point, then it may not end up being impactful as expected.
In the cases of pedestrians and drivers, they just look at the ads for a brief second or two, while passing by. Recalling the ads that are viewed for a few seconds can be a bit challenging and may not be remembered at all.
Hard to Place
The Placement of the advertisement plays a very important role in Bus Shelter Advertisement. Here, the location of the advertisement matters depending on the advertisement. If the ads are displayed alongside their competitors or the preferred location is taken by others, then the expected outcome is deprived.
No Specific Audience
The brand may have an idea of its target audiences, but in outdoor advertising such as bus stand advertising, every viewer is an audience. Whether or not they are interested in the brand or advertisement, they end up seeing it when passing by it.
Advertising in bus stops can get great exposure in urban areas but are almost non-existent in suburban areas. It could lead to the brand’s advertisements not reaching potential customers in these areas.
Passengers are always in a hurry or are mostly thinking about something else. It could mean the audiences are occupied in their mind, failing to notice the advertisement. In this case, the adverts will not make an impact on them.