Certainly! Cinema screen advertising refers to the practice of promoting products, services, or brands on large screens in movie theaters. While cinema screen advertising has its benefits, it also comes with certain challenges that businesses may face.
Here are some of the challenges associated with cinema screen advertising
Expensive
Theatre ad is an expensive affair, as it involves lots of activities such as selection of crew, film shooting, editing, distribution, exhibition, etc., which is also time-consuming.
Problems of Indifference
The majority of audiences are only interested in featured films rather than advertisements. It eventually makes these audiences resent such advertisements during the entertainment.
Late-Arriving Audience
Theater Ads typically start rolling 15 to 20 minutes before the film begins. The audiences mostly arrive minutes before the movie starts, which is problematic as ads shown early only reach a small portion of the audience.
Could be Annoying/Boring
Film ads could feel like a nuisance to film audiences which can be annoying sometimes. In rare situations, the audiences might have already viewed the advertisement on TV, etc., making them least interested in them.
Limited Coverage
Even as a mass media medium, Cinema Screen Advertising has limited coverage. Advertisement films are shot with urban audiences in mind, making sure they match their lifestyles. But on the contrary, cinemas are very popular in rural areas, especially at present.
Audience Can’t Recall
Audiences go to the cinemas to enjoy the movie experience and are engrossed in it. It could lead to the ad being forgotten or lost in the sensory onslaught.
