In a digitally equipped world, Inflight branding still manages to create an identity among audiences. It guarantees reach and a positive response from most readers. But with all the benefits also come challenges faced during the process, and Inflight is no exception.
While advertisers have numerous choices to advertise their ads on flights, constantly viewing the same adverts or ads of the same brand keep appearing in front of the passengers, which can leave the audiences feeling frustrated or irritated by these adverts, leading to complete ignorance by them.
Can’t be Measured
It is difficult to measure the impact of Inflight Advertisements as thousands of people travel on flights and many look forward to relaxing or taking naps to recharge, during their journey. It is hard to measure the impact ads have made on the audience.
Lack of Attention
Passengers may not pay attention to the adverts due to fatigue or talking with peers or being busy with their thoughts. In this situation, Inflight Ads may not make an impression in the minds of these audiences.
Inflight Advertisements tend to be used for a long period. Inflight magazines can deteriorate as magazines are made of paper and don’t last long. Wear-outs can look unappealing to many people and can’t be read or seen by many, leading to no impact.
The mood of the passengers/audience is very important to make an impact on them. Passengers will only observe the advertisements if they are relaxed, calm, and in a good mood. If their moods are the opposite, then they tend to completely ignore anything that’s in front of them.
Most advertisements on flights tend to be from large businesses, and very few are from small businesses. Flights Advertising can be biased over the brand’s advertising, as the audience traveling on flights are mostly above middle class. It leads to advertisers chasing name brands over small businesses.