Lamp-post advertising is a popular outdoor advertising technique where advertisements are placed on lamp-posts lining the roadsides. This method guarantees higher visibility in areas with heavy traffic. It is a traditional yet cost-effective approach that successfully reaches a diverse audience. Lamp-post or pole kiosk advertising enables advertisers to precisely target their desired audiences based on specific geographical locations and demographics.
Some of the important challenges in Lamppost Advertising
Lacks Information
Advertising on Lamp-post aims on being visually pleasing so that it catches the eyes of the Public. This could mean limiting the information on the ads, which may not be acceptable to some audiences, as it interferes with their decision-making process.
Target Specific Audiences
This form of advertisement targets specific geographic locations. This could mean that the advertisement could be seen every day by people, who may not be interested in what the brand is offering them.
Stationary
At times, potential audiences might change their route of travel due to traffic or other reasons. As Lamp-post Advertising are stationary and can’t move, it might fail to reach these potential audiences.
Causes Distraction
Distracted by the street light ads, drivers/riders could cause collisions or accidents on the roads, which could be dangerous and life-threatening.
Visibility issue
Visibility issues could occur due to harsh, unpredictable weather conditions like Heavy rains or storms, sand storms, etc. It could result in the advertisement not being visible to the audience, leading to a lack of brand exposure.
Brief Exposure Time
Vehicle drivers’ attention is mainly focused on driving rather than the ads alongside the roads. Vehicles on Highways move at a great speed, giving a brief glance of the ads for a few seconds to the audience. Thus, leading to adverts not impart brand awareness in these audiences.
