Mall advertising employs a combination of traditional and digital advertising techniques to engage with consumers both inside and outside shopping malls. It serves as a connection between brands and consumers, resulting in heightened brand awareness and improved brand recall. Mall advertising is an effective means of attracting the public’s attention, making it a valuable advertising avenue. However, like any advertising method, it also comes with its own set of challenges that advertisers should consider before initiating their ad campaigns. It is crucial for advertisers to be mindful of the challenges faced by mall advertising in order to plan their campaigns effectively.
Common challenges Faced by Mall Advertising
Monopolistic Situation
Mall Advertising creates an imbalance among retail stores as large businesses can afford expensive adverts whereas small businesses can’t. Therefore, the public is aware of the brands of major industries because of their adverts, leading small businesses to have no chance and lose the market.
Expensive
Shopping Mall Advertisement is expensive as renting space costs in malls can be much more expensive than the cost of the actual advertisements.
Measurement Problem
It is difficult to determine the impact rate of mall advertisements as thousands of people visit malls every day. So, it becomes difficult to measure the impact of the adverts among demographic audiences.
More Competition
Shopping Mall ads can be very competitive, as different brands have different and unique ways of advertising. Therefore, advertisers must keep this in mind and make sure their adverts are visually appealing and more compelling than the others.
Cluttered
Malls have countless retail stores, where both big and small businesses are located in the same location. As all these businesses advertised their brands and products, malls have a clutter of advertisements, which could lead to the brand’s advert being ignored by viewers.
No Target Audience
Malls are places where thousands of demographic people come and go each day. Therefore, shopping mall ads marketed or campaigned have no specific target audience.
