As metros increasingly serve as the preferred and fastest mode of transportation for numerous daily commuters, metro station advertising has emerged as an exceptionally effective and convenient means of reaching potential audiences. Metro station branding presents an excellent opportunity for brands and businesses to gain exposure from a broad range of individuals, making it a highly impactful advertising medium.
Metro Station Advertising can be an impressive way to market businesses and brands to potential customers in metro locations. But the following are some of the challenges faced by Metro branding which advertisers have to keep in mind while recommending them to businesses.
Some of the challenges faced by Metro Branding
Limited to Specific Locations
Advertisements are restricted to metro and metro stations only. Since they are located in the highly developed parts of the cities, it is limited to specific locations making it difficult to reach a wide spectrum of audiences.
Metro’s busy hours are mostly around the morning and evening, during this time of the day the audience is either in a hurry or in their thoughts, planning about their day. This could eventually lead to them not paying attention or not being in the mood to look at the advert displayed.
This form of advertising displays limited information on the brand or business as they highly focus on visual aspects of the advert, to grab the attention of the audience. While it grabs people’s attention the lack of information may not satisfy some of the audiences.
No Customer Interaction
The Advertisements are displayed in various locations according to the brand’s request. But Advertisements don’t provide in-person interaction with the audiences, which makes it difficult for some audiences to understand the purpose of the brand and its products and services.
Hard to Place
The placement of the advertisement is very important in Metro Station Advertising, as the location and the method of advertisement are very important to attract the attention of the right audiences for the brands. If not placed in prime/right locations, then it could be disadvantageous to the brands.
Can’t be Measured
Once the adverts are displayed, it is impossible to measure the impact and rate of attention the advert gains from the audience. So, the impact rate of the ads can’t be measured.