Railway station advertising presents a highly effective opportunity for brands to gain excellent visibility among a diverse audience of daily commuters. By utilizing this advertising platform, businesses can explore various creative avenues to connect with potential customers and elicit the desired response. Trains and railways attract a significant number of daily passengers, making it a popular and convenient mode of transportation, particularly for long-distance travel. However, despite its prominence as an advertising option, railway station ads also come with certain challenges that advertisers need to consider before recommending them.
Some of the challenges associated with railway station advertising that advertisers should take into account
No Specific-Target Audience
Railway Stations are mostly located on the outskirts parts of the cities, which limits the advert from being displayed to a much larger potential audience. Also, the ads are mostly viewed by lower-middle-class and middle-class audiences, not reaching certain classes of audiences.
Railway Stations are mostly busy around the morning and evening hours, during this time of the day the audience is either in a hurry or in their thoughts, planning about their day. This could eventually lead to them not paying attention or not being in the mood to look at the advert displayed.
This form of advertising displays limited information on the brand or business as they highly focus on visual aspects of the advert, to grab the attention of the audience. While it grabs people’s attention the lack of information may not satisfy some of the audiences.
No Customer Interaction
The Advertisements are displayed in various locations according to the brand’s request. But Advertisements don’t provide in-person interaction with the audiences, which makes it difficult for some audiences to understand the purpose of the brand and its products and services.
Hard to Place
The placement of the advertisement is very important in Railway Advertisement, as the location and the method of advertisement are very important to attract the attention of the right audiences for the brands. If not placed in prime/right locations, then it could be disadvantageous to the brands.
Can’t be Measured
Once the adverts are displayed, it is impossible to measure the impact and rate of attention the advert gains from the audience. So, the impact rate of the ads can’t be measured.