Traffic Barricade Advertising is a strategic advertising approach aimed at captivating audiences, especially in high-traffic locations. This advertising technique entails showcasing advertisements on barricades situated on both sides of roads, commonly employed to obstruct sections undergoing repairs or construction, and to communicate crucial messages to the public, including no entry, caution ahead, or alternative routes. Advertisers capitalize on these barricades as platforms to showcase brand advertisements and enhance brand exposure. Traffic Barricade Advertising also faces its fair share of challenges along the process. Advertisers must keep in mind whether this form of advertising is beneficial to the kind of brand or business while recommending the medium to their clients.
Some of the biggest challenges faced in Traffic Barricade Advertising in India
Limited Locations
Traffic Barricades Advertising are location specific and target audiences are based on it. The advertising will target audiences within the area and people who pass by the advert, which means it will be viewed by the same audience multiple times.
Highly Ignorable
Normally, people stuck in traffic are frustrated, engaged in conversations, listening to music or occupied in their minds. It leads to the advert not making an impact on these audiences as they do not pay attention to them and can completely ignore it.
No Target Audience
Traffic Barricade Advertisement aims to target audiences from a large demographic audience. Therefore, these advertisements do not have a specific target audience in mind and aim on advertising to a large number of people.
Limited Information
Due to limited space on the barricades, the information mentioned about the brand or product on the barricades are limited, which may not be convincing enough to all ad-viewing audiences.
No Guaranteed Period
Traffic Barricades Advertisements are not traceable, once it is done. So, determining the duration of the advert especially police barricade advertising is impossible to figure out.
Can’t be Measured
In Traffic Barricade ads, it is hard to measure the impact it makes on its viewers as they are stagnant advertisements and thousands of people pass by them daily. So, the impact of the ads is unmeasurable.
