Train advertising is a prevalent advertising method that involves placing advertisements inside trains or railway stations. This form of advertising ensures nationwide coverage, reaching a vast number of people across India. Advertising through trains offers a rapidly growing and innovative approach to elevate your brand to new heights. Trains are a great way to promote your brand efficiently for a lower cost. But it again has its flaws. The challenges faced by train advertisements must be kept in mind by the advertisers before the ad campaign process is begun.
Some of the prominent challenges faced in Train Advertising
Access to places
Even though trains travel throughout the country, they are limited only to railway stations and people visiting those railway stations. Thus they might miss out on places with the right target audiences.
Display in motion
Most of the time a train is moving, hence it would sometimes be tough for the audiences to read or understand the message on train advertisement.
Trains cater to many people throughout the day, so maintaining the advertisement can be a little tough and can lead the ad to wear and tear sooner than anticipated.
Not reaching target audience
In rail advertising, some ads could be irrelevant to a certain group of passengers. Hence this might lead to the advertisement not reaching the brands target audience.
Sometimes while advertising the brands, the passengers might not be as receptive. They might keep themselves busy by doing other things. Hence, the displayed advertisements may fail to catch the attention of the passengers.