Airport advertising is a popular and effective way to reach a captive audience of travellers and businesspeople. Airports serve thousands of passengers every day, making them a prime location for advertisers to showcase their brands and products. Major airports in India offer a variety of advertising options for businesses, including digital displays, billboards, and product displays.
Airport advertising can be particularly effective for businesses targeting affluent travellers, such as luxury brands and high-end consumer products. In addition to traditional airport advertising, many airports in India also offer experiential marketing opportunities, such as product sampling and pop-up shops.
With the right approach and strategy, airport advertising in India can help businesses build brand awareness and drive sales. Advertisers looking to run airport advertising campaigns should work with a local advertising agency that has experience in this type of advertising and can help navigate the various regulations and requirements for advertising in airports.
An average cost of Airport Advertising in India
The cost of airport advertising in India can vary depending on a number of factors, including the location of the airport, the type of ad placement, and the duration of the advertising campaign.
Typically, airport advertising rates in India are calculated based on the cost per square foot or square metre of ad space. The rates can also be influenced by factors such as the size and location of the ad, the duration of the ad campaign, and the overall demand for advertising at the airport. The rate of advertising in the airport starts at 5,000 and may increase up to 1 lakh depending upon various factors mentioned above.
It’s worth noting that these rates are only approximate and may vary depending on the specific requirements and negotiations with the airport advertising agency. If you are interested in airport advertising in India, it’s recommended that you contact a reputable advertising agency that specializes in airport advertising to get more accurate pricing information and help with planning your advertising campaign.