Billboard advertising is a popular form of outdoor advertising in India, particularly in urban areas. Billboards are large, eye-catching displays placed in prominent locations, such as busy roads and intersections, and are seen by many people.
There are various types of billboards used for advertising in India, including traditional static billboards, digital billboards, and mobile billboards that are mounted on trucks or other vehicles.
With the advent of the digital age, you may underestimate Billboard Advertising, as it only makes up around 7% of the total ad spending pie. But while radio, print, and television ads have declined in prominence, Billboards are enjoying consecutive growth, with approximately a 30-40% increase in ad spend since 2010. And by 2021, billboards are expected to grow to a $30 Billion industry.
Billboard advertising is particularly effective for promoting products or services that have a wide target audience, such as consumer products, events, and services. It can be used to build brand awareness, drive traffic to retail locations, and generate leads and sales.
Many advertising agencies in India offer billboard advertising services and can help businesses design and implement effective campaigns. They can also provide guidance on the best locations and timing for the advertisements, as well as offer insights on the latest trends and technologies in the field of outdoor advertising.
The Cost of billboard Advertising in India
The cost of billboard advertising in India can vary widely depending on various factors such as the location, size, duration, and type of billboard used. For example, a billboard in a prime location in a major city may cost more than a billboard in a smaller town or a less busy area.
On average, the cost of advertising on a billboard in India can range from Rs. 20,000 to Rs. 2,00,000 per month. However, these rates are highly variable and can differ greatly between different cities, regions, and advertising agencies.
The cost of billboard advertising is typically higher in metro cities like Bangalore, Kolkata, Chennai, Hyderabad, Pune, Mumbai, and Delhi, as these cities have a higher demand for outdoor advertising. Similarly, the cost may be higher for more giant billboards or those located in prime locations with high foot traffic or vehicular traffic.
Factors affecting the cost of billboard
Location of the billboard: The cost of the billboard heavily depends on the location of the billboard and the segment of audience, the billboard is capturing.
Size of the billboard: The cost of a billboard is directly correlated with that of its size; the larger the billboard, the higher is going to be the cost.
Printing and mounting cost: This cost of billboard advertising directly depends on the material you choose for printing your advertisement and the size of your billboard.
Duration of campaign: The duration of a Billboard advertising campaign is the key criterion in computing the cost of a billboard advertisement. If the duration is longer of the billboard campaign, the cost of the ad will be more compared to a short period of time.
It is important to note that the cost of billboard advertising is one of many factors to consider when planning an advertising campaign. Other factors, such as the target audience, messaging, design, and placement of the advertisement, also play a crucial role in the success of the campaign.
To get a more accurate estimate of the cost of billboard advertising in your specific location, it is best to contact local advertising agencies.