With the increasing number of commuters using public transport, bus shelter advertising is one of the most popular forms of outdoor advertising and offers a cost-effective way for advertisers to reach a large audience.
Bus advertisements are displayed on the sides or front panels of the bus shelters, and sometimes on the roofs as well. The duration of the advertising campaign can range from a few days to several months, depending on the advertiser’s requirements and the availability of space.
Bus shelter advertising in India can be targeted to specific geographic locations or demographics, making it an attractive option for local businesses looking to promote their products or services. Advertisers can also choose from a variety of formats, including posters, billboards, digital displays, and interactive kiosks. It is also an effective way to create brand awareness and promote new products or services.
However, as with any form of advertising, it is important to ensure that bus shelter advertising campaigns comply with local regulations and do not offend public sensibilities. Advertisers should also work with reputable advertising agencies to ensure that their campaigns are well-planned and executed and that they achieve their desired results.
Cost of Bus Shelter Advertising in India
One of the major benefits of bus shelter advertising in India is that it is a low-cost advertising medium compared to other forms of outdoor advertising, such as billboards or hoardings. The cost of bus shelter advertising in India can vary depending on various factors such as the location of the bus shelter, the size of the ad, the duration of the ad campaign, and the type of media used for the advertisement.
Generally, the cost of bus shelter advertising in India starts from around Rs. 10,000 to Rs. 50,000 per month for a standard-size ad display. The cost can go up to several lakhs of rupees per month for prime locations in big cities like Bangalore, Kolkata, Chennai, Hyderabad, Pune, Mumbai, and Delhi.
It’s important to note that the cost of bus shelter advertising can vary from one advertising agency to another, and you may need to negotiate the pricing based on your specific needs and budget. It’s advisable to contact local advertising agencies or media buying companies such as BuyMediaSpace to get a detailed quote for your bus shelter advertising campaign.