Cutout advertising refers to a form of advertising where a product or service is promoted through a cut-out image or standee placed in a high-traffic area, such as a shopping mall or a public place. Cutout advertising can be an effective way to attract the attention of potential customers, as the cut-out image is often larger than life and more eye-catching.
Cutouts can be made from a variety of materials, such as cardboard, foam board, or plastic, and can be customized to match the shape and size of the product being promoted. They can also be designed to include a message or a call to action, such as a discount offer or a website address where customers can learn more about the product or service.
Cutout advertising is often used in retail environments to promote new products or seasonal offers. They are also used in event marketing, such as at trade shows or conferences, where they can be placed in a prominent location to attract attendees to a particular booth or exhibit.
An average cost of Cutout Advertising in India
The cost of cutout advertising can vary depending on a number of factors, such as the size of the cutout, the materials used, the location of the advertisement, and the duration of the campaign.
In India, the cost of cutout advertising can range from a few thousand rupees to lakhs of rupees, depending on the above factors. For example, a small cutout advertisement for a local business in a small town could cost around Rs. 5,000 to Rs. 10,000 for a few days, while a larger cutout advertisement for a national brand in a busy metropolitan area could cost lakhs of rupees for a longer duration.
It’s important to note that the cost of cutout advertising is just one aspect of the overall advertising budget. Other costs such as design, production, distribution, and media placement should also be taken into consideration when planning an advertising campaign. So, it’s highly recommended to contact a certified cut-out advertising agency such as BuyMediaSpace to get a quote as per your campaign needs and budget.