Advertising through events is a marketing strategy that involves promoting a product, service, or brand through sponsorship or participation in an event. It’s a form of experiential marketing that allows companies to connect with their target audience in a more personal and engaging way. It’s a place where all your target audiences are present under one roof and helps you to directly target them.
There are several types of events where companies can advertise, such as brand launch events, product launch events, music concerts and festivals, sports events, cultural events, trade shows, and exhibitions.
Event advertising is a popular strategy in India, especially for companies in industries such as entertainment, sports, and fashion. It allows companies to reach a large audience, create personal interaction and create a lasting impression on potential customers. It is an effective way to promote products, generate leads, and build brand awareness.
An average cost of Event advertising in India
The cost of event advertising in India can vary widely depending on several factors, including the type of event, the size and scope of the advertising campaign, and the marketing channels used. There are some factors that can affect the cost of event advertising, such as the type of event, the advertising channel, the location, and the duration of the advertisement.
Overall, the cost of event advertising in India can range from a few thousand rupees to several lakhs of rupees, depending on the factors mentioned above. Companies should carefully consider their budget and goals when planning an event advertising campaign and work with event planners and advertising agencies such as BuyMediaSpace to create a strategy that maximizes their return on investment.