Inflight advertising refers to the practice of advertising products or services to airline passengers during a flight. This can include advertisements displayed on seat-back screens, in-flight magazines, overhead compartments, tray tables, and other areas of the aircraft cabin.
Inflight advertising can take different forms, such as display ads, video ads, sponsored content, product placements, and interactive experiences. Airlines and their advertising partners often use demographic data, such as passengers’ age, gender, and destination, to target their ads more effectively.
Inflight advertising can be an effective way for advertisers to reach a captive and engaged audience of travelers who may be more receptive to their messages. For airlines, inflight advertising can also generate additional revenue and offset some of the costs of operating flights.
An average cost of Inflight advertising in India
The cost of inflight advertising can vary depending on a variety of factors, such as the airline, the length of the flight, the type of advertising, and the target audience.
In general, inflight advertising can be a premium advertising space due to the captive audience and the high level of engagement. Airlines offer different advertising options, such as in-flight magazine ads, tray table ads, overhead bin ads, and in-flight entertainment system ads.
The cost of advertising on each of these platforms varies based on the airline and the level of exposure desired. The price range of advertising on a flight typically starts from Rs. 50,000 and goes up to Rs. 5,00,000 or more. For example, advertising in the in-flight magazine of a major airline can range from a few thousand to tens of thousands for a single ad placement, depending on the size of the ad and the circulation of the magazine.
To get a more accurate estimate of the cost of inflight advertising, it is recommended to contact the airline directly or to work with a specialized advertising agency such as BuyMediaSpace that has experience placing ads in inflight media.