A look-walker advertisement is a type of advertising strategy that involves a person wearing a sign or a placard and walking around in public areas to promote a product, service, or event. The person, often referred to as a “look walker” or “walking billboard,” can wear a billboard or costume and interact with people on the street to draw attention to the advertisement.
Look walker advertising is particularly effective in high-traffic areas such as shopping centres, tourist attractions, and busy city streets. It is a cost-effective way to reach a large audience, as the human billboard can cover a significant area in a short amount of time.
Look walker advertising can be used for various purposes, such as promoting a new product, creating brand awareness, announcing a sale or special offer, or promoting a charitable cause. It is a popular marketing tool for businesses, particularly those in the retail, entertainment, and hospitality industries.
An average cost of Look Walker Advertising in India
The cost of a look walker advertisement can vary depending on various factors such as the location, duration of the campaign, number of look walkers, and the agency you hire. The cost of this advertising is typically calculated on a per-day basis, such as LED walking billboards on a single human can range from Rs. 500 to Rs. 1,500 per day.
Some advertising agencies also offer package deals where you can get a discount if you book a longer campaign or a larger number of look walkers. Additionally, the cost may also depend on the design and production of the placard or billboard used by the look walkers.
It’s best to consult with certified Lookwalker advertising agencies such as BuyMediaSpace that offer look walker advertising services to get a better idea of the costs and options available to you.
