Mall advertising refers to the promotion of products or services inside shopping malls or retail centres. It is a form of out-of-home advertising that targets shoppers and potential customers in a highly trafficked retail environment.
Mall advertising offers a unique opportunity to target shoppers who are already in a buying mindset and may be more receptive to advertising messages. It can be an effective way to increase brand awareness, drive foot traffic to a store, and boost sales.
Mall advertising is a growing industry as the number of shopping malls continues to increase. Mall advertising can take many forms, such as indoor billboards or posters, digital signage, floor graphics, kiosks, events, and many more.
An average cost of Mall Advertising in India
The cost of mall advertising in India can vary depending on several factors, such as the location, duration, size of the ad, and type of advertising medium used. Mall advertising rates in India generally start at a few thousand rupees for smaller formats such as posters and banners, while larger formats such as digital screens, events, or interactive kiosks can cost several lakhs.
Some malls in India have their own advertising agencies, while others work with third-party agencies to handle their advertising space. These agencies may offer package deals that include multiple ad placements or longer-term contracts, which can provide discounts on the overall cost.
It’s best to consult with mall advertising agencies such as BuyMediaSpace to get a better idea of the costs and options available to you.