Metro station advertising refers to advertising campaigns that take place inside or outside metro stations. Metro stations are considered high-traffic areas that attract a large number of commuters and travelers, making them attractive advertising locations for businesses to promote their products and services.
With metros becoming a popular and fastest means of transport for many daily commuters, Metro Station Advertising has become one of the most effective and easy ways to reach potential audiences. Metro Station Advertising mostly reaches middle-class and working-class professionals, with whom brands or businesses have the potential to create a major impact.
Metro advertising typically involves a combination of various advertising mediums, such as wall station, train, wraps, digital screens, floor stickers, and other branding elements.
An average cost of Metro Station Advertising in India
The cost of metro station advertising can vary depending on various factors such as the location of the metro station, the duration of the advertising campaign, the size and type of the advertisement, and the demand for advertising space in that particular metro station.
For example, the cost of advertising on digital screens inside the Delhi Metro is around Rs. 20,000 to Rs. 25,000 per month for a 10-second ad, while the cost of advertising on static panels inside the Kolkata Metro ranges from Rs. 15,000 to Rs. 50,000 per month depending on the location.
Generally, the cost of advertising in metro stations is calculated on a per-square-foot basis, with rates ranging from Rs. 5,000 to Rs. 50,000 per square foot per month.
It’s best to directly contact the advertising and branding agencies such as BuyMediaSpace or the metro authorities for the latest and most accurate idea of the costs and options available to you.