In India, outdoor advertising is a popular choice among businesses of all sizes, from small startups to large multinational corporations. Out-of-home advertisement is an effective way to reach a large audience and build brand awareness.
With proper planning and execution, outdoor advertising can be a valuable investment for businesses of all sizes. When talking about investment, it’s always necessary to choose the best media options that fit your campaign’s needs and budget. But how much does outdoor advertising cost? In this blog, we’ll explore the factors that influence OOH ad costs and provide a general overview of pricing for different types of ads.
Factors Determining the Cost of Outdoor Advertising in India
Before we dive into the costs, it’s important to understand the different factors that influence the outdoor or OOH advertising cost in India. The outdoor ad cost depends on a variety of factors, including the type of ad, the location, and the duration of the campaign. Let’s take a closer look at each of these factors:
1. Type of Ad: The type of outdoor ad you choose will affect the cost. Billboards are typically the most expensive option, followed by transit ads, street furniture ads, and digital displays.
2. Location: The location of your ad will also impact the cost. High-traffic areas, such as major highways and downtown districts, will typically cost more than less-trafficked areas.
3. Duration: The length of your campaign will also influence the cost. Longer campaigns will cost more than shorter ones. Each of the different types of advertising has a different cost associated with it, depending on the duration.
4. Size of the Ad: The size of the advertisement is another consideration. Larger advertisements generally cost more than smaller ones. For example, a full-sized billboard will likely cost more than a half-sized billboard.
In addition to these factors, there are other considerations that can affect the cost of outdoor advertising. For example, the cost may be higher for custom designs or special features, such as backlit displays or 3D elements.
Outdoor Advertisement Rates
So, how much does outdoor advertising cost?
On average, the cost of advertising on outdoor media in India can range from Rs. 10,000 to Rs. 2,00,000 per month and it varies widely depending on the factors we’ve discussed above. Here we have discussed a general overview of pricing for some of the most common types of outdoor ads:
The cost of a billboard can range from Rs. 30,000 to Rs. 5 lahks per month, depending on the location and size of the billboard. For example, a billboard in a prime location in Mumbai or Delhi can cost up to Rs. 5 lahks per month.
The cost of advertising on public transport vehicles can range from Rs. 10,000 to Rs. 50,000 per month, depending on the type of vehicle and the location of the route.
The cost of advertising on street furniture such as bus shelters, benches, and kiosks can range from Rs. 5,000 to Rs. 50,000 per month, depending on the location and size of the furniture.
The cost of advertising on digital signage can range from Rs. 10,000 to Rs. 1 lakh per month, depending on the location and size of the display.
Mobile Van Advertising:
The cost of advertising on mobile vans can range from Rs. 10,000 to Rs. 50,000 per month, depending on the type of vehicle and the location of the route.
Overall, the outdoor advertising price can range from a few hundred dollars to thousands of dollars per month. It’s essential to research the different options and work with a reputable advertising agency to determine the most effective and cost-efficient advertising strategy for your business or organization. While prices can vary widely, it’s important to work with a reputable outdoor advertising company such as Buy Media Space to ensure that you get the best value for your investment.