Train advertising, also known as railway advertising, is a type of out-of-home advertising that involves placing ads on or inside trains, train stations, or railway platforms. Train advertising is popular in many countries and is used by a wide range of businesses and organizations to reach large, diverse audiences.
Train advertising can be highly effective because it allows advertisers to reach a captive audience of commuters, travelers, and other rail users. It can also provide a high level of visibility as trains travel through multiple locations and stations during a single journey, potentially exposing the advertisement to a broad and diverse audience.
Train advertising is commonly used by a variety of businesses and organizations, including retail stores, financial services, tourism, government agencies, and charitable organizations. Train advertising can take several forms, such as train wrapping, ads inside the train, digital screens, billboards, and many more.
An average cost of Train Advertising in India
The cost of train advertising can vary depending on a number of factors, including the location and duration of the campaign, the type of train, and the size and type of advertisement. Train advertising can be purchased in several formats, including interior and exterior ads as well as ads on the sides of trains.
The cost of train advertising in India can range from INR 1,000 to INR 15,000 per train for interior ads, while exterior ads can range from INR 2,000 to INR 30,000 per train. The cost of vinyl wraps can vary greatly depending on the size and complexity of the design but can range from INR 50,000 to INR 1,000,000 per train.
It is important to note that prices for train advertising can vary greatly based on the location, type of train, and specific advertising agency you work with. It is recommended to research multiple advertising agencies such as BuyMediaSpace to get the best value for your advertising budget. Additionally, it is also important to consider the potential reach and effectiveness of train advertising for your specific target audience.