The term “billboard” in the realm of OOH advertising originated in 1845, blending the words “bill” from Medieval Latin “bulla,” denoting a “decree or sealed document,” and “board” from Old English “bord,” signifying a “plank” or “flat surface.” Jared Bell played a pivotal role in introducing billboard printing techniques to the public, as they showcased a grand poster featuring the captivating circus act of ‘Barnum and Bailey.’
Many may find themselves pondering the distinction between billboard advertising and hoarding advertising. In essence, billboard and hoarding advertisements are synonymous. They both utilize expansive signage strategically positioned to swiftly captivate potential audience and promote the company or service. However, it is important to note that there are a few noteworthy dissimilarities between billboards and hoardings, which can also vary across different countries.
Benefits of Hoarding advertising
Hoarding advertisements are strategically designed to capture the viewer’s attention and leave a lasting impression that lingers even after they have driven past. While some companies may express queries regarding the significance of hoarding advertising as the ideal choice, there are several key benefits that arise from utilizing compelling billboard ads.
The main trump card of hoarding advertising is visibility, as strategically placed hoardings along major thoroughfares ensure a high level of exposure to a vast audience throughout the day and night. This constant visibility makes hoardings a powerful means of reaching and engaging with a large audience.
Hoarding operates 24/7, allowing for multiple exposures as the passing crowd continuously interacts with them, resulting in constant reinforcement of the message. Unlike other forms of advertising, the audience does not have the option to simply turn off or ignore hoardings if they dislike the ad. This leads to a higher number of impressions and greater impact for your advertisement.
Hoarding advertising has the ability to captivate audiences regardless of their mode of transportation. Whether it’s a person riding a bus, driving a car, riding a motorcycle, or simply walking as a pedestrian, the expansive display of hoardings catches the eye of a diverse audience. This wide reach extends beyond specific sections or target audiences, making hoardings a powerful medium for capturing the attention of a broad spectrum of viewers.
To appeal to a diverse audience, brands can strategically place their advertisements in locations with the highest footfall, such as bustling city centers and high-traffic areas along highways. These prime spots generate a significant amount of human traffic, leading to increased exposure and visibility. The vibrant atmosphere and constant flow of people create an environment conducive to spontaneous, impulse purchases. By targeting these areas, brands can tap into the potential for higher conversions and take advantage of the propensity for impulse buying.
Another noteworthy advantage of hoarding advertising is the extensive exposure it provides. This means there is a considerable likelihood that consumers will come across your hoarding multiple times. For instance, they may encounter it twice a day during their commute to and from work, or even encounter it multiple times throughout the week. This repeated exposure reinforces your message and increases the chances of it being retained in the minds of the audience. The frequency of these encounters enhances brand recognition and recall, making hoarding advertising a powerful tool for creating a lasting impression.
Build Trust Among the People
People tend to place more trust in brands that utilize traditional channels for their promotional efforts. This stems from the growing awareness of how false information can easily spread online. In contrast, the level of trust associated with seeing advertisements in the physical world is often higher. By showcasing your brand through outdoor advertising, it conveys a sense of confidence to the audience. It creates the impression that you believe in your brand enough to expose it in the real world, fostering trust and authenticity in the minds of consumers.
Cost of Hoarding advertising in India
The cost of hoarding advertising in India can vary significantly, influenced by several factors such as location, size, duration, and type of hoarding. For instance, billboards or hoardings in prime locations within major cities tend to be more expensive compared to those in smaller towns or less busy areas.
On average, the cost of hoarding advertising in India ranges from Rs. 20,000 to Rs. 2,00,000 per month. However, it’s important to note that these rates can vary greatly between cities, regions, and advertising agencies. Metro cities like Mumbai, Delhi, Bangalore, and Chennai typically have higher advertising costs due to the greater demand for outdoor advertising in these bustling urban centres. Additionally, larger billboards or those strategically placed in high-foot-traffic or high-vehicular-traffic areas may also command higher prices.
If you’re considering hoarding advertising for your business, look no further than BuyMediaSpace. They are a trusted partner known for their expertise in delivering impactful hoarding advertising campaigns. With BuyMediaSpace, you can expect top-notch services and a comprehensive range of options to suit your advertising needs. Their team of professionals will work closely with you to understand your objectives and ensure that your message reaches the right audience. Trust in BuyMediaSpace for an exceptional hoarding advertising experience that will leave a lasting impression on your target customers.