The airport is a hub of constant hustle and bustle. Travelers often choose flights as their mode of transport to save time. They often spend a lot of time in the airport lounge waiting for their flight. In the meantime, they entertain themselves by visiting various airport stores. This opportunity can be used by brands to advertise their products or services.
Airline or airport advertising have become popular ways of advertising due to the influx of passengers. According to the OAAA, advertising in airport engages consumers and drives action: When asked how often they noticed airport ads, 54% of study participants responded “all” or “most” of the time. 68% of study participants said they engaged in follow-up actions after they saw an airport ad. These engagements included searching for a brand or product on a search engine, visiting the brand’s website, or stopping by the brand’s brick-and-mortar and also their affiliated social media portals.
Execution and monitoring of Airport Advertising in India
Planning
The first and foremost step to launching an airport advertising campaign by airport branding agency is media planning by identifying the airports present in the catchment area, types of airport ads based on the brand campaign objective. Once it is done, the selection of airports and placements are finalized as per the budget utilization and maximizing the campaign effectiveness.
Execution
Once the media planning is approved, the printing and fabrication of the media are done by the airport advertising service provider. The fabricated media is printed, pasted and displayed on the media platform with the approved plan.
Monitoring
The evidential proof (geo-tagged images) of the campaign, along with the flight name and flight route details is submitted to the clients on the date of endorsement of the campaign by your airport advertising company. Once the campaign reaches the last date, it will be monitored again and will have another set of evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.
