Roads in India are usually flooded with people at all times. Placing an advertisement on these busy roads can gather a lot of attention from the people of the city and increase brand awareness. Banner advertisements have made that possible for us. A banner is a rectangular-shaped advertisement that uses words in large print, short taglines, and humorous graphics with beautiful images, bold colours, and exciting offers. The creativity and attractiveness of advertising banners can easily grab an individual’s attention and make an everlasting impression.
Advertising banners are getting progressively more creative. These are large printed ads that are placed in high-traffic areas such as traffic signals, highways and many more. It grabs the attention of potential customers and increases brand recall. Outdoor advertising banners come in a wide range of shapes and sizes.
Execution and monitoring of Banner Advertisements
Media Planning
The first and most important step to launch a street banner advertising campaign is media planning. The objective of identifying banners in the catchment area and selecting the type of banner advertising based on the brand campaign objective. The selection of the banner and the type of advert are done to optimize the budget utilization and maximize the campaign effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the banner advertising service provider. The fabricated media is mounted on the designated area based on the brand campaign objective.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed before the end of the campaign.
