Billboards have the highest outreach of all OOH advertising forms. The billboard industry is growing and the demand for billboard space is undoubtedly high, if the billboard owner cannot maintain their billboards profitably a new owner can easily take over to operate the same.
Execution and monitoring of Billboard Advertising Campaigns
Media Planning
The first and most important step to launch a billboard campaign by hoarding advertising agency is media planning, with the objective of selecting billboards located in the catchment area of targeted audience based on the brand campaign objective. They do this by selecting the number of billboards in the targeted areas to optimize the budget utilization and maximizing the campaign effectiveness.
Execution
Once the media plan is approved, hoarding advertising service provider team proceeds with the printing or fabrication of the media is done as applicable. The fabricated media is mounted by the outdoor billboard advertising company, on the selected location by the billboard advertising service team.
Monitoring
Once the execution is completed, the monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the location will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by the monitoring team and evidential proof (Geo tagged images or dated newspaper Images) and the same is sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed with your billboard marketing company, prior to the campaign closure.
