For decades, Buses have been an affordable and convenient means of transport. And with the evolution of advertising, Bus Advertisements have been one of the most effective and popular mediums of advertising even today. The functioning hours of a bus vary between 12 to 18 hours per day when it simultaneously promotes the advertisement during the voyage. Bus branding guarantees to reach a wider-diverse demographic audience and is proven to be an exceptional medium of advertising, to increase brand awareness through large-scale, captivating and creative Ads. Bus Advertising is one of the highly-reaching transit advertising mediums, stretching out to over 20 million audiences over a typical week’s period.
How to Advertise on Buses
1. Media Planning
The first and most important step to launch a Bus Campaign by bus advertising agency is media planning to maximize the coverage area by selecting specific bus routes. This is done by mapping bus routes with the targeted locations or catchment areas. Once the route selection is done, the allocation of the number of buses in each of the selected routes is done to optimize the campaign’s effectiveness.
Once the media plan is approved, the printing or fabrication of the media is done by bus advertising service provider. The fabricated media is mounted on the buses ensuring Bus routes, Depots & quantity adheres to the approved plan.
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign, along with the bus registration number and image of the campaign execution, will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by your bus advertising company and will have another set of evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.