Cab/Taxi Advertising is the modern medium of advertising. Advertising on cabs can reach out to a target demographic audience, in the most profitable, efficient and cost-effective way. Cab Advertisement commutes long distances and different locations, and markets the advertisement displayed along the route. People are shifting to cab/taxi rides as they provide much faster, safer and more comfortable travel, especially during long journeys.
Advertisers have caught up with the changes, and find it to be an excellent new medium to market their brands through advertising. Cab/Taxi Advertising has created a platform to display ideas and creativity and how they prefer to advertise the advertisement, as the entire cab/taxi can be used as an advertising space.
Execution and Monitoring of the Cab Advertisement in India
Media Planning
The first and most important step to launching a cab campaign by taxi advertising agency is media planning to select the type of cab ads and identify the number of cabs required along with enabled GPS and non-GPS trackers. Once the number of cabs or taxi selection is done, the allocation of several cabs or taxis is done to optimize the budget utilization and maximize the campaign effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done your taxi advertising service provider. The fabricated media is mounted on the cabs adhered to the approved plan.
Monitoring
The evidential proof (normal images or dated newspaper Images) of the campaign, along with the cab registration number, GPS tracker and image of the campaign execution, will be submitted to clients on the date of the endorsement of the campaign by your cab advertising agency. Once the campaign reaches the closure date, we will have another set of evidential proof along with the date-to-date GPS-tracked data sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.
