Cinema Screen Advertising is an on-screen and off-screen form of branding that the audiences view in theaters (usually before and after the film and during intervals). It reaches a larger target audience each day, and the recall rates of the advertisements are also higher compared to TV or radio ads. Cinema ad engages audiences with innovative messages that trigger moviegoers in a very effective way.
Mostly Cinema theaters are found in popular malls, and brands within the malls can use Cinema Screen Advertising to market their brands. This allures the audiences viewing the advertisements, to visit the store or brand after the end of the movie, leading to the immediate effect of the advertisements on the target audiences. Theatre Advertising can obtain the most out of advertisements resulting in maximum return on investments(ROI).
Execution and Monitoring of the Cinema Advertising in India
The first and most important step in launching a cinema advertising campaign by any trusted theatre advertising agencies is media planning, with the objective of identifying the cinema theater in the targeted locality, selecting the type of cinema advertising and processing the censor certificate for on-screen advertisement. The selection of the cinema theater and censor certificate for advertisement cost is done to optimize the budget utilization and maximize the campaign effectiveness.
Once the media plan is approved, the on-screen advertisement is distributed to the designated theater by your cinema advertising agency. Whereas, the off-screen advertisement printing or fabrication of the media is done as applicable.
The evidential proof (Geo-tagged images, videos and normal images) of the campaign is submitted to clients on the date of the endorsement of the campaign by your cinema advertising company. Once the campaign reaches the last date, it is monitored again with evidential proof (Geo-tagged images and normal images) and the same is sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the campaign closure.