A place where all your target audiences are present under one roof may sound like a dream! But event advertising has made that easy and possible for us. Events allow advertisers to connect with the audiences, build a connection and foster brand awareness and creativity. Events are the new tools used for advertising which can help promote your brand in ways you could never imagine!
Event branding is an innovative form of advertising through which companies can easily reach out to the target audience and create personal interaction with prospective consumers. Advertising in Event is all about providing an exceptional experience to the audience so that it leaves a lasting impact on them.
Execution and monitoring of Event Branding
Media Planning
The first and most important step to launch an event campaign by event branding agency is media planning. The objective of identifying events taking place in the catchment area and selecting the type of event advertising based on the brand campaign objective. The selection of the event and the type of advert are done to optimize the budget utilization and maximize the campaign effectiveness.
Execution
Once the media plan is approved, the printing or fabrication of the media is done by the event advertising service provider. The fabricated media is mounted on the designated area based on the brand campaign objective.
Monitoring
The evidential proof (Geo-tagged images or dated newspaper Images) of the campaign will be submitted to clients on the date of the endorsement of the campaign by your event branding company. Once the campaign reaches the last date, it will be monitored again with evidential proof (Geo-tagged images or dated newspaper Images) and the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed before the end of the campaign.
