Inflight or Airline Advertising is a strategized form of advertising by businesses to advertise the brands, products and services to all the passengers on board. Thousands of people travel by flight for personal or business purposes every single day. Inflight Advertising provides businesses with a platform to advertise their brands to a huge population of potential audiences before, during and after their flight voyage.
Inflight Ads provide businesses with the liberty to approach passengers with innovative ways to advertise their brands. Airline Advertisement has a huge impact on the passengers, as they will remember and recall the advertisement as a part of their flight experience, which can be greatly beneficial for businesses and convert passengers into prospective buyers for the brand.
Flight Journeys, be it international or domestic flights, can be long and boring for many passengers on board as flights prohibit access to Wi-Fi or a network, leading to no entertainment. In this situation, Inflight magazines are the only source of entertainment for the passengers and can’t be ignored by them. Inflight Advertising provides advertisements with numerous platforms, to creatively advertise their ad campaigns.
Execution and Monitoring of Inflight Advertising in India
Planning
The first and foremost step to launching an inflight advertising campaign is media planning by identifying the flights, its route and types of inflight branding based on the brand campaign objective. Once it is done, the selection of flights and placements are finalized by the airline advertising agency as per the budget utilization and maximizing the campaign effectiveness.
Execution
Once the media planning is approved, the printing and fabrication of the media are done by the airline ad service provider. The fabricated media is printed, pasted and displayed on the media platform with the approved plan.
Monitoring
The evidential proof (geo-tagged images) of the campaign, along with the flight name and flight route details is submitted to the clients on the date of endorsement of the campaign by your inflight advertising company. Once the campaign reaches the last date, it will be monitored again and will have another set of evidential proof sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed before the end of the campaign.
